The Circular Plastic Taskforce partners with Digimarc Corporation to launch pilot to optimize sortation of flexible packaging in Canada, a North American first

MONTREAL (QUEBEC), June 9, 2022 — The Circular Plastic Taskforce (CPT) is proud to announce a partnership with Digimarc Corporation (Nasdaq: DMRC), creator of Digimarc watermarks that are driving the next generation of digital identification and detection-based solutions, to test Digimarc® Recycle for optimizing the sortation of flexible plastic packaging in Canada, a first in North America. This project marks the start of Phase II of the CPT, which aims to carry out or support projects to improve the recycling of all plastic packaging within the evolving Extended Producer Responsibility (EPR) landscape in Quebec and Canada.

Digimarc Recycle represents a revolution in the sortation, and thus the recycling, of plastic waste.  Digital watermarks are applied within the package artwork, no special inks or print process required, and are visible to specialized sorting equipment but imperceptible to consumers.  The watermarks, when scanned by machine cameras, connect to a cloud-based database containing unlimited (and extensible) characteristics of the package, such as the manufacturer and specific product, prior use (food versus non-food), additives or the presence of components that are problematic for recycling. As such, it can help facilitate flexible packaging sortation.

“We are thrilled to launch such a forward-looking project and get our Phase II underway”, says the Circular Plastics Taskforce Steering Committee. “The results from our Phase I study show that even if flexible plastic packaging represents a significant portion of plastic packaging used in Quebec and Canada, their recovery rates remain low. One of the reasons is that today’s sortation equipment cannot distinguish between mono-material recyclable packaging and multi-material structures, therefore lowering bale quality. We believe Digimarc Recycle can help solve this challenge.”

“We are excited to bring Digimarc Recycle to North America and to help the Circular Plastic Taskforce achieve their circularity-driven objectives,” adds Emily Stolarcyk, Sustainability Program Director for Business Development at Digimarc Corporation. “Digimarc’s digital watermarks, a key component of Digimarc Recycle, have proven to be a truly innovative way to correctly identify each unique package. Connecting watermarks to an extensible database of product and packaging attributes ensures we can help enable a more circular economy now and in the future.  This will benefit facilities and brands in meeting their recycling goals, in both the increase of volume and the purity of recycled material.”

The first part of the project consists of testing the ability of specialized optical sorters to adequately capture flexible packaging with digital watermarks in a controlled environment. This test will be performed at the Pellenc ST R&D Center in Pertuis, France, with various flexible packaging samples manufactured by Balcan Innovations, TC Transcontinental (co-founder of the CPT,) and Winpak LTD. Following the results of this initial test, the second part of the project, which should begin in 2023, will aim at testing this solution in a real-life environment and at a much larger scale, with the goal of producing film bales meeting the high-quality specifications of recyclers. To do so, specialized sorting equipment will be installed in sorting centers and recyclers in Quebec and Ontario to capture flexible packaging with digital watermarking put on the market by our retail and brand partners.

The project also seeks to confirm the effectiveness of Digimarc Recycle to provide traceability of packaging. Traceability is a prerequisite to produce food-grade recycled resin and will be key to comply with upcoming regulations that will be implemented to accelerate the transition to a circular economy for plastics.

About the Circular Plastics Taskforce (CPT)

The CPT’s objective is to promote the implementation of a circular economy for post-consumer plastics in Quebec and Canada. The CPT aims to improve the alignment between end markets’ needs for recycled resins and the recycling value chain, by identifying and implementing concrete optimization solutions that can be deployed in the short and medium term. The members of the CPT steering committee are Cascades, Danone Canada, Dyne-a-pak, Keurig Dr Pepper Canada, TC Transcontinental, the Chemistry Industry Association of Canada (CIAC) and Éco Entreprises Québec (ÉEQ). For more details on the CPT, visit www.gapc.ca.

About Digimarc

Digimarc is a global leader in product digitization, delivering business value across industries through unique identifiers and cloud-based solutions. A trusted partner in deterring digital counterfeiting of global currency for more than 20 years, Digimarc illuminates a product’s journey to provide intelligence and promote a prosperous, safer, and more sustainable world. With Digimarc, you can finally see everything. And when you see everything, you can achieve anything. For more information, visit us at www.digimarc.com.

 

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Informations :

Justin Meloche

514-995-9704

jmeloche@national.ca


THE CIRCULAR PLASTICS TASKFORCE receives support from the QUÉBEC Ministry of Economy and Innovation for the continuation of its work

MONTRÉAL (Québec), April 5, 2022

The Circular Plastics Taskforce (CPT) is pleased to announce the support received from the Ministry of Economy and Innovation (MEI), in the form of a financial contribution of over half a million dollars.

This grant marks the official start of Phase II of the project led by the CPT, which aims to optimize the management of plastics across the recycling value chain through a better alignment between material recovery facilities (MRFs), recyclers and the needs of the different end markets for post-consumer recycled plastic. The financial partnership with the MEI, made possible thanks to Éco Entreprises Québec’s involvement in financial support management, will allow the launch of the first pilot projects of Phase II, in addition to supporting the coordination of all planned activities.

Launched in 2020, the CPT is a collaborative effort of organizations wishing to find concrete solutions to improve the management of post-consumer plastics. It brings together five major food, beverage and packaging companies in Canada (Cascades, Danone Canada, Dyne-a-pak, Keurig Dr Pepper Canada and TC Transcontinental), the Chemistry Industry Association of Canada (CIAC) and Éco Entreprises Québec (ÉEQ).

Phase I of the project was concluded in September 2021 with the publication of a White Paper highlighting the main findings and recommendations made by the CPT at the end of this first stage. Phase II, the development of which began in the Fall of 2021, will allow the deployment of several pilot projects in MRFs and at recyclers to rapidly improve the quality of outgoing materials and the overall recycling rate of plastic packaging in a practical way.

We are very happy to be able to count on this significant support from the MEI, which allows us to implement concrete actions in the form of pilot projects that include process monitoring and procedure improvement scenarios. Like the MEI, the CPT relies on technological innovation as a driver of change and thus wishes to act as a catalyst to accelerate the establishment of a circular economy for plastics.
- The CPT steering committee

Éco Entreprises Québec is proud to take part in CPT’s Phase II as a member of the Steering Committee and as trustee of this project’s financing. Such project offers tangible bases for the implementation of the modernization of Quebec’s curbside collection system.
- Maryse Vermette, CEO of ÉEQ

Our government is firmly committed to the path of sustainable development, and our support for the Circular Plastics Taskforce demonstrates this once again. By optimizing the management of post-consumer plastics, the organization helps to establish a circular economy that will allow our companies to adopt greener and more efficient processes.
- the Minister for the Economy, Lucie Lecours

The major reforms of deposit and curbside collection systems that our government has initiated have led players in the plastics value chain to collaborate to propose solutions aimed at maximizing the use of resources while promoting the circular economy. Result: more materials diverted from landfills and reduction of greenhouse gases. I congratulate the Circular Plastics Taskforce! They undertook a structuring project that will help us collectively reach our target, which is to make Québec a waste-free society.
- the Minister of the Environment and the Fight Against Climate Change, Minister Responsible for the Fight Against Racism and Minister Responsible for the Laval Region, Benoit Charette

The objective of the CPT for Phase II is to carry out or support projects which will make it possible to optimize the recycling of all plastic packaging, within the context of provincial extended producer responsibility programs. Several projects targeting certain priority resins will be deployed on an industrial scale in partnership with organizations along the value chain. In addition, two initiatives dealing with the systemic issues of traceability and the food grade process will be deployed in parallel. For more details on the CPT and Phase II, visit gapc.ca.

About the Circular Plastics Taskforce

The CPT’s objective is to promote the implementation of a circular economy for post-consumer plastics in Quebec and Canada. The CPT aims to improve the alignment between end markets’ needs for recycled resins and the recycling value chain, by identifying and implementing concrete optimization solutions that can be deployed in the short and medium term. The members of the CPT steering committee are Cascades, Danone Canada, Dyne-a-pak, Keurig Dr Pepper Canada, TC Transcontinental, the Chemistry Industry Association of Canada (CIAC) and Éco Entreprises Québec (ÉEQ).

About Cascades

Founded in 1964, Cascades offers sustainable, innovative and value-creating solutions in packaging, hygiene and recovery. The company employs approximately 10,000 women and men in 80 nearly operating units located in North America. Its management philosophy, its half-century of experience in recycling, and its sustained efforts in research and development are all strengths that enable it to create innovative products for its customers while contributing to the well-being of people, communities and the planet. Cascades' shares are traded on the Toronto Stock Exchange under the symbol CAS.

About Danone Canada

Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, StokTM, International DelightTM and more.

For more information about Danone Canada, visit www.danone.caFacebook (@danonecanada), Twitter (@DanoneCanada) or LinkedIn. 

About Dyne-a-pak

Dyne-a-pak inc. is a division of Proampac LLC, a leading global packaging company, delivering creative flexible and rigid packaging solutions, world-class customer service and award-winning innovations to a diverse global marketplace.

In particular, the Dyne-a-pak division is a leader in rigid packaging used for meat, poultry, fish and fruits and vegetables.

Our environmental commitment is reflected in constant efforts to reduce the ecological impact of our products, by the use of recycled content in all our polystyrene foam products, as well as by the marketing of compostable extruded bio-polymer packaging. Dyne-a-pak also commits significant resources to advancing recycling in North America, working with groups such as the Chemistry Industry Association of Canada (CIAC) and the Foam Recycling Coalition (FRC).

About Keurig Dr Pepper Canada

Keurig Dr Pepper Canada is the business name under which Keurig Canada Inc. and Canada Dry Mott’s Inc. operate. From coast to coast, Keurig Dr Pepper Canada offers a broad range of hot and cold beverages for every need, marketed under more than 60 flagship brands, including Canda Dry*, Mott's Clamato*, Van Houtte® and Timothy's®, available everywhere people shop and consume. Also available from Keurig Dr Pepper Canada, are Keurig®'s single-serve coffee makers.

Keurig Dr Pepper Canada’s commitment to sustainability is conveyed through various programs to reduce the environmental footprint of its activities, sustainable sourcing for its products, encourage health and wellness for families, and support local and global communities.

The Company’s principal Canadian offices and executive team are located in Montreal, Quebec and Mississauga, Ontario. Also located in Montreal, Quebec are the hot beverage manufacturing facilities and Keurig Canada Inc. subsidiary Van Houtte Coffee Services Inc., which offers innovative beverage services to away from home customers from branch offices in 30 Canadian cities. To learn more about our company, visit: www.keurigdrpepper.ca. For more information on our Corporate Responsibility work, please visit: https://www.keurigdrpepper.ca/en-ca/our-company/corporate-responsibility.

About TC Transcontinental

TC Transcontinental is a North American leader in flexible packaging and Canada’s largest printer. The Corporation is also the leading Canadian French-language educational publishing group. For over 45 years, TC Transcontinental's mission has been to create products and services that allow businesses to attract, reach and retain their target customers.
Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner.
Transcontinental Inc. (TSX: TCL.A TCL.B), known as TC Transcontinental, has about 8,000 employees, the majority of which are based in Canada, the United States and Latin America. TC Transcontinental had over C$2.6 billion of revenue for the fiscal year ended October 31, 2021. For more information, visit TC Transcontinental’s website at www.tc.tc

About the Chemistry Industry Association of Canada

The Chemistry Industry Association of Canada (CIAC) is the leading voice of the Canadian chemicals and plastics industry. Representing nearly 150 companies and partners across the country, CIAC members are the third largest manufacturing sector and contribute a combined $80 billion to the Canadian economy each year. Our members turn raw materials into the building blocks needed to manufacture some 70,000 products we depend on every day. CIAC members are audited against the ethics and principles of Responsible Care, a UN-recognized global chemical GSE. In addition, our Plastics Division focuses on achieving a circular economy and represents the interests of the entire value chain, including resin producers, processors/converters, equipment suppliers, recyclers and brand owners.

About Éco Enterprises Québec

Éco Enterprises Québec (ÉEQ) is a private non-profit organization representing some 2,000 companies that place containers, packaging and printed matter on the market in Quebec in their responsibility to finance the costs of efficient and effective municipal curbside recycling services.

As an expert, ÉEQ optimizes the curbside recycling value chain and implements innovative approaches with a view to sustainable development and the circular economy.


Information :
Justin Meloche
514-995-9704
jmeloche@national.ca


The circular plastics taskforce completes phase I of its major initiative in support of a circular economy for plastics

MONTRÉAL (Québec), September 27th, 2021

The Circular Plastics Taskforce (CPT) has completed the first phase of its efforts to implement a circular economy for plastics in Quebec and Canada.

Officially launched in 2020, the CPT is a collaborative effort of organizations interested in finding concrete solutions to improve the management of post-consumer plastics. It brings together five major food, beverage and packaging companies in Canada (Cascades, Danone Canada, Dyne-a-pak, Keurig Dr Pepper Canada and TC Transcontinental), the Chemical Industry Association of Canada (CIAC) and Éco Entreprises Québec (ÉEQ). The first phase of the CPT’s project was completed with the financial support of Environment and Climate Change Canada and ÉEQ, and the active support of several public and private organizations.

Phase I: Mobilize Industry Players

The objective of Phase I was to conduct a detailed mapping of the value chain of the plastics recycling industry in Québec, to determine market needs and to establish optimization hypotheses aimed at achieving the required specifications, following a reverse engineering approach.

The work completed in this first phase consisted of five activities:

  1. Establishing an understanding of the situation in consultation with stakeholders;
  2. Analyzing potential markets;
  3. Establishing a profile of processors, recyclers and sorting centres;
  4. Developing a report, findings and recommendations, and;
  5. Setting up and carrying out simulation tests to validate the potential of the identified optimization paths.

Among the findings of Phase I and summarized in the White Paper launched today by the CPT, the work has demonstrated the relevance of mobilizing industry players and the opportunity created through better alignment of the market with other players in the value chain. There is a growing demand for recycled plastics, but it is not aligned with supply. A redesign of the value chain will therefore be essential, especially to maximize the collection of the different types of plastics in the right bale, according to the specifications of each resin. Finally, it will be important to address the important issue of residuals for plastic processors, to promote the use of recycled resin and to make it accessible (volume/quality) to support the development of dynamic local markets.

"Phase I allowed us to see that there are major challenges, but the opportunities and potential benefits are just as great. The findings will allow us to identify and implement concrete pilot projects in the short term. Our goal is that all plastics be recycled locally and that a solid market for recycled resins be established domestically. This project demonstrates that close collaboration between industry players and end markets can be beneficial and contribute to building a circular economy for plastics in Canada," said the CPT steering committee.

Phase II to begin in Fall 2021: Deploying Concrete Solutions for Immediate Impact

The second phase of the CPT initiative will begin in Fall 2021. It will include the implementation of several pilot projects in sorting centres and at processing sites to quickly and concretely improve the quality of outgoing materials and the recycling rate of all plastic packaging. The goal is to enable the expansion of end markets for recycled plastics, within the context of extended producer responsibility’s (EPR) modernized curbside collection. The CPT is positioning itself as a catalyst for change towards the implementation of a circular economy for plastics.

To consult the complete white paper with the results of Phase I, click here.

 

Quotes


"The CPT’s efforts are in line with ÉEQ's ambition to build an optimal curbside collection system where the recovered materials are recycled as locally as possible. We are confident that the Quebec EPR curbside collection combined with the next phases of the CPT’s work will lead to a successful circular economy for plastics. "
- Maryse Vermette, CEO, Éco Entreprises Québec

As a member of the advisory committee, we are very pleased to be able to contribute our expertise to help the industry develop an overall vision of a true circular economy for plastics. The integration of a set of circular economy strategies, such as reduction at source, eco-design, reuse or the implementation of industrial symbiosis, in which one's waste becomes another's resources, can have significant positive impacts on the environment and Quebec’s economy.
- Sonia Gagné, CEO of Recyc-Québec

About the Circular Plastics Taskforce

The CPT’s objective is to promote the implementation of a circular economy for post-consumer plastics in Quebec and Canada. The CPT aims to improve the alignment between end markets' needs for recycled resins and the recycling value chain by identifying and implementing concrete optimization solutions that can be deployed in the short and medium term. The founding members of the CPT are Cascades, Danone Canada, Dyne-a-pak, Keurig Dr Pepper Canada, TC Transcontinental and the Chemical Industry Association of Canada (CIAC). ÉEQ joined the CPT Steering Committee in 2021.

About Cascades

Founded in 1964, Cascades offers sustainable, innovative and value-creating solutions in packaging, hygiene and recovery. The company employs more than 11,700 women and men in 85 operating units located in North America and Europe. Its management philosophy, its half-century of experience in recycling, and its sustained efforts in research and development are all strengths that enable it to create innovative products for its customers while contributing to the well-being of people, communities and the planet. Cascades' shares are traded on the Toronto Stock Exchange under the symbol CAS.

About Danone Canada

Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, StokTM, International DelightTM and more.

For more information about Danone Canada, visit www.danone.ca, facebook.com/danonecanada, Twitter (@DanoneCanada) or LinkedIn (Danone).

About Dyne-a-Pak

Dyne-a-pak inc. is a division of Proampac LLC, a leading global flexible packaging company with comprehensive product offerings, who provides creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace.

In particular, the Dyne-a-Pak division is a leader in rigid packaging used for meat, poultry, fish and fruit and vegetables.

Our environmental commitment is reflected in constant efforts to reduce the ecological impact of our products, by the use of recycled content in all our polystyrene foam products, as well as by the marketing of compostable expanded bio-polymer packaging. Dyne-a-pak also commits significant resources to advancing recycling in North America, working in groups such as the Regroupement Recyclage Polystyrene (RRPS), the Canadian Plastics Industry Association (PICA) and the Foam Recycling Coalition (FRC).

About Keurig Dr Pepper Canada

Keurig Dr Pepper Canada is the trade name for Keurig Canada Inc. and Canada Dry Mott's Inc. From coast to coast, the company offers a wide range of beverages to satisfy every need, available wherever people store and drink. Keurig Dr Pepper Canada offers a wide variety of hot and cold beverages marketed under more than 60 leading brands, such as Canada Dry®, Mott's Clamato®, Van Houtte® and Timothy's®, as well as Keurig® single-cup coffee makers.

The company's main Canadian operations and management team are located in Montreal, Quebec and Mississauga, Ontario. The hot beverage manufacturing facilities are also located in Montreal, Quebec, as is Van Houtte Coffee Services Inc. a subsidiary of Keurig Canada Inc. that provides innovative beverage service solutions for out-of-home customers from locations in 30 cities across Canada. To learn more about our company, visit www.keurigdrpepper.ca. For more information on our corporate social responsibility efforts, visit www.keurigdrpepper.com/en/our-company/corporate-responsibility

About TC Transcontinental

TC Transcontinental is a leader in flexible packaging in North America, and Canada’s largest printer. The Corporation is also the leading Canadian French-language educational publishing group. For over 45 years, TC Transcontinental's mission has been to create quality products and services that allow businesses to attract, reach and retain their target customers.

Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner.

Transcontinental Inc. (TSX: TCL.A TCL.B), known as TC Transcontinental, has close to 8,000 employees, the majority of which are based in Canada, the United States and Latin America. TC Transcontinental had revenues of approximately C$2.6 billion for the fiscal year ended October 25, 2020. For more information, visit TC Transcontinental's website at www.tc.tc.

About the Chemical Industry Association of Canada

The Chemical Industry Association of Canada (CIAC) is the leading voice of the Canadian chemical and plastics industry. Representing nearly 150 companies and partners across the country, CIAC members are the third largest manufacturing sector and contribute a combined $80 billion to the Canadian economy each year. Our members transform raw materials into the building blocks needed to make some 70,000 products we depend on every day. CIAC members are audited against the ethics and principles of Responsible Care, a UN-recognized global chemical GSE. In addition, our Plastics Division focuses on achieving a circular economy and represents the interests of the entire value chain, including resin producers, converters/processors, equipment suppliers, recyclers and brand owners.

About Éco Entreprises Québec

Éco Entreprises Québec (ÉEQ) is a private non-profit organization that represents the companies that place containers, packaging and printed matter on the market in Quebec in their responsibility to finance the costs of effective and efficient municipal curbside recycling services. As an expert, ÉEQ optimizes the curbside recycling value chain and implements innovative approaches with a view to sustainable development and circular economy.

 

 


Information:
Justin Meloche
514-995-9704
jmeloche@national.ca